For our audience research, we decided to ask a questionnaire to people with different ages, race and gender. The questionnaire will mainly focus on the conventions of a Hip-Hop music video.
The questions we will be asking are as follows;
1. How old are you?
2. What gender are you?
3. What do you look for in a music video?
4. What do you expect to see in a hip-hop genre music video?
5. How would you like to see a typical hip-hop genre music video use different genre conventions?
6. What typical features do you think are in a hip-hop genre music video?
7. What are your favourite music videos?
8. What are your favourite hip-hop genre music videos?
Thursday, 21 July 2011
Tuesday, 19 July 2011
Wiz Khalifa - On My Level Video Analysis

Typical Hip-Hop/Rap Conventions: Expensive Vehicles, Women, Use of drugs, Smoking, Drinking, Bling, Hats, Seductive Dancing, Explicit Lyrics.
Things we liked: We liked the fact that there are cuts in time with the beat of the song, we also liked the fact the propps used in the video suited the lyrics that were being rapped for example, 'High as f**k, sloppy drunk,' the video had the use of drugs and drinking.
Things we could use: We could use the beat matching the cuts.
The reason why we analysised this video is that it is an example of a typical rap/hip-hop video with pretty much all of the rap conventions we could think of in one video.
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