How effective is the combination of your main product and ancillary texts?

By looking at our main video and ancillary products, the viewers can instantly tell that there are two different types of characters in this band. Tom (singer) is supposedly the 'stupid/funny' character with his funny faces and poses. In contrast to Tom, Jihad (my character) is supposedly the 'cool/laid back' character with his serious faces and poses. The two different personalities are shown throughout the music video especially at a scene in the second verse where Tom is wearing fake bling, sun glasses and a hat which does not suit him at all because he looks like an idiot but it represents his character as he does not care what he looks like and he likes dressing up for fun as he is bored. On the other hand, Jihad sticks to his laid back character by not over dressing himself with bling and hats etc even though it would suit him but he tends not to as he does not want to express his inner self. Both characters seem to have something called a ‘Bromance’. Even though they are both best buddies< one character is embarrassed to be with the other. On the front cover, Tom really reinforces the target audience and young people in society today with what he is wearing. The fact that he is wearing mainstream clothing represents what young people wear today with the chinos, chequered shirts and flat shoes etc. Because the artists have dressed like this, it would attract a specific target audience especially the younger generation.
Our products also link well together in terms of narrative. The video, digi pack and the poster clearly indicates that there are two bored young men out on a warm evening in the sub-urban estates and up to some mischief. This will appeal to the target audience because it is likely that this is what they did when they were younger or they may be still doing that now. This boredom is justified in the digi pack on the inside front cover where you can see one of the artist pulling a funny pose and a face and the other artist being laid back and looking slightly bored.
For our video we decided to go for locations with bricks, houses, estates and sub-urban settings and for our digi pack we chose a brick themed layout so they link in together very well. We chose this layout because we thought it would reinforce the sub-urban demographic of both the band and the target audience. Also the bricks can be very useful, for example, the back cover where we used the bricks to add text on it through the middle of the two artists. The bricks makes the audience feel that there are two young men hanging around in a warm, late evening, sub-urban estate which fits in with the target audience because they might have brought up in the same way as the band did. Our poster does not really fit in with this theme because we decided to make it much more vibrant to appeal to the viewers/audience.
We used postmodern editing in our video to catch the attention of the audience for example, our transition shot where both performers sit on a bench and it cuts to another location where they are sitting on another bench in a different location. Another example in our video would be at the other transition shots near the end where one performer leans against a wall and then it cuts to the other performer leaning against the wall.